logo design questionnaire

logo design questionnaire

Background Information

Visual Style

Word mark
Organization name in a stylised type/font becomes the logo.

Pictorial mark
An image or shape that is easily recognizable is used to represent your business.

Abstract mark
An abstract shape or symbol is used to convey the values of your business.

Letter mark
Letters/initials from your business name are used to create a logo.

Organization name enveloped by a pictorial element or shape.


Feminine Masculine

Young Mature

Economical Luxury

Classical Modern

Playful Serious

Quiet Loud

Simple Complex

Subtle Obvious

Content Details

Print (Business cards, letterheads, brochures etc)Online (Website, online advertising, banner ads etc)Merchandise (Mugs, T-shirts etc)Signs (Including shops, billboards etc)Television/screen

Business CardsWebsite